E-commerce leader Amazon.com is expanding its brand registry program to include measures aimed at combating the sale of counterfeit goods on its website. The expanded anti-counterfeiting program will allow rights holders to register their logos and intellectual property with Amazon, with the aim of expediting the removal of any listings and seller accounts that are flagged as counterfeit.
Registrants enrolled in the program (who must have a registered trademark in order to participate) have the ability to manage their intellectual property on Amazon’s marketplace via access to the ‘Report a Violation’ tool and the ‘Brand Support’ tool. An Amazon user account is required.
The ‘Report a Violation’ tool allows registrants to search the site using a range of identifiers (such as ASIN, key search words, brand name, jpeg image, and brand logo) to search for copyright or trademark infringement listings and report a particular listing, up to a maximum of 300 listings. With the ‘Brand Support’ tool, registrants are able to report any inauthentic product concerns, including actual inauthentic product being sold, misleading product descriptions, and the like. This tool also gives registrants access to a case log to track submissions and the status of open cases.
Amazon’s program is currently undergoing a beta registration process with top selling brands and is expected to launch worldwide in the coming weeks on a self-service registration basis through Amazon’s website.